Use Oxytocin to Gather More AUM
An obvious, but essential, step on the path to gathering more assets under management (AUM) is persuading prospects to become clients. Many advisors understandably focus on refining their financial expertise so they can become better advocates for the services they offer.
But while competency is critical to your success, understanding how prospects make decisions is more important. Understanding the role of a chemical compound produced by your brain – oxytocin – will give you a tool to emotionally connect with prospects.
Read the Article on AdvisorPerspectives.com
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