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Use Oxytocin to Gather More AUM

An obvious, but essential, step on the path to gathering more assets under management (AUM) is persuading prospects to become clients. Many advisors understandably focus on refining their financial expertise so they can become better advocates for the services they offer.

But while competency is critical to your success, understanding how prospects make decisions is more important. Understanding the role of a chemical compound produced by your brain – oxytocin – will give you a tool to emotionally connect with prospects.

Read the Article on AdvisorPerspectives.com

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The opinions expressed by featured authors are their own and may not accurately reflect those of the BAM ALLIANCE. This article is for general information only and is not intended to serve as specific financial, accounting or tax advice.

© 2014, The BAM ALLIANCE

Dan Solin

Director of Investor Advocacy

In his role as Director of Investor Advocacy for BAM Advisor Services, Dan Solin travels the country educating advisors and clients alike about changing their lives for the better. He draws on his experiences as an attorney and a wealth advisor to help others make smarter decisions about their money and rest easier at night.

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