The ‘It’s Not You, It’s Me’ Lesson for Advisors
In a classic Seinfeld episode, George attempts to end a relationship by telling his partner, “It’s not you; it’s me.” George thinks he invented that phrase, but the concept of whether to focus on yourself or the other person has been the subject of academic research, and those findings carry an important lesson for advisors.
I know just enough about how the brain functions to cause me problems. For example, I am frequently asked to address professional groups and investors. But speaking to these audiences creates a dilemma. How do I know if what I am presenting is of interest to them? How do I know if they are paying attention?
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