Get Clients Comfortable with ‘Short-Term Boring, Long-Term Exciting’ Investing

Clients can have a hard time understanding what they see in the media about investing versus what they hear from us. We’re encouraging things that don’t sound very exciting. Save more. Spend less. Leave your money alone — for a long time.

Much of what we hear in the news and from the talking heads makes investing look more like a three-ring circus. On top of that, it can feel kind of exciting for clients to think they’re getting a peek into a super-secret investing world. Why wouldn’t you follow the advice of some talking head who claims to make thousands of dollars trading every day?

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The opinions expressed by featured authors are their own and may not accurately reflect those of the BAM ALLIANCE. This article is for general information only and is not intended to serve as specific financial, accounting or tax advice.

© 2016, The BAM ALLIANCE

Carl Richards

Director of Investor Education

Carl Richards is the creator of the weekly Sketch Guy column in The New York Times and is a columnist for Morningstar Advisor. He has also been featured in The Wall Street Journal, Financial Planning, Marketplace Money, The Leonard Lopate Show, Oprah.com and Forbes.com. His simple but meaningful sketches served as the foundation for his first book, “The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money.”

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